"He Can Go First..."


Shifts in market trends provide a wealth of golden opportunities! The businessman who shoots for these open doors will assuredly become that sector’s leaders. But before you kick yourself for not being that innovator, console yourself in this; being first to step into the new frontier can be very costly. Just ask Walmart when they daringly invested in reaching their target market via Facebook(R).

Wallmart saw their target market spending a substantial amount of time on Facebook(R) which also offered a variety of relatively new advertising “in's” for businesses. A Facebook(R) page was created enveloping a back to college theme, but the campaign fell flat on it’s face because at that time advertising on social networks was so new that no one realized a need to approach the campaign with a totally different mindset. But thanks to innovators like Walmart who daringly stepped into a new advertising medium, (and to their credit picked up and kept on going,) effective market information is starting to come together for you to benefit from without spending a dime.

Here’s what was learned: People are on social networks to self express and to communicate with their peers and not to be inundated with ads. They respond well to a simple, fresh and interactive applications geared towards:having fun; that they can share with their friends. So if you were a car manufacturer you may look into developing a “name brand” race application with your product line showcased. Such an application will not only induce repetitive use, but the viral nature of the medium could have your product forefront on the desktops and in the palms of literally millions of potential customers in a matter of minutes. Now that’s high speed product demonstration !