Whiteboard Animation video company Ydraw announces some of the key points to why the brain loves video, and why video is so important for internet marketing.
Videos are extremely helpful in conveying the atmosphere and emotion of any message you are trying to deliver.
Saint George, UT September 27, 2012
Whiteboard Animation Video Company Ydraw | Why Brains Love Video
Videos are extremely helpful in conveying the atmosphere and emotion of any message you are trying to deliver. As Ydraw has pointed out, visuals through video take people to a new way of thinking, where people can be enlightened, and their senses can be heightened. Videos are much more likely to gain a connection with the viewer than any other medium.
Visuals have proven to increase consumer interaction by presenting information in the form of pictures and images, and whiteboard animation video goes even farther than this in providing the story for the viewer, allowing a shorter time frame of viewing and a more appealing dynamic. Videos lead the brain to remember things much easier than just text, or text and pictures.
The brain does not like boring, casting out anything it feels unimportant or unentertaining. It asks certain “caveman” questions every day that Ydraw looks to answer in their videos and script writing. These simple questions can lead to the best ideas for awhiteboard animation video that will convert.
It is important to get creative with storytelling in video when looking to appeal to the brain, as well as tell stories and entertain. There are three major story plots that are important to base a story on, including “the challenge plot”, “the creativity plot”, and “the connection plot”. More information on these storytelling methods can be viewed on Ydraw’s site, with extensive information on script writing for a video.
The last important point that Ydraw points out in their article on how a video can be loved by the brain is by using repetition. The brain loves repetition, just like a popular song on the radio. Things are more easily remembered if they are repeated more than once.
Brains love video, and Ydraw looks to create the most compelling and creative videos on the market to target the best learning and entertaining experience for the brain.
Alecsy Christensen
