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Whiteboard Animation Video Company Ydraw Announces New Video Tips | Why Brains Love Video

Whiteboard Animation video company Ydraw announces some of the key points to why the brain loves video, and why video is so important for internet marketing.

Whiteboard Animation

Videos are extremely helpful in conveying the atmosphere and emotion of any message you are trying to deliver.

Saint George, UT September 27, 2012

Whiteboard Animation Video Company Ydraw | Why Brains Love Video

Videos are extremely helpful in conveying the atmosphere and emotion of any message you are trying to deliver. As Ydraw has pointed out, visuals through video take people to a new way of thinking, where people can be enlightened, and their senses can be heightened. Videos are much more likely to gain a connection with the viewer than any other medium.

Visuals have proven to increase consumer interaction by presenting information in the form of pictures and images, and whiteboard animation video goes even farther than this in providing the story for the viewer, allowing a shorter time frame of viewing and a more appealing dynamic. Videos lead the brain to remember things much easier than just text, or text and pictures.

The brain does not like boring, casting out anything it feels unimportant or unentertaining. It asks certain “caveman” questions every day that Ydraw looks to answer in their videos and script writing. These simple questions can lead to the best ideas for awhiteboard animation video that will convert.

It is important to get creative with storytelling in video when looking to appeal to the brain, as well as tell stories and entertain. There are three major story plots that are important to base a story on, including “the challenge plot”, “the creativity plot”, and “the connection plot”. More information on these storytelling methods can be viewed on Ydraw’s site, with extensive information on script writing for a video.

The last important point that Ydraw points out in their article on how a video can be loved by the brain is by using repetition. The brain loves repetition, just like a popular song on the radio. Things are more easily remembered if they are repeated more than once.

Brains love video, and Ydraw looks to create the most compelling and creative videos on the market to target the best learning and entertaining experience for the brain.

Alecsy Christensen

Bop Design Discusses QR Codes and How B2B Firms Can Use Them

Bop Design explains how mobile usage and responsive design presents a new way for B2B firms to engage with clients. Bop Design discusses how mobile browsing and QR codes presents an excellent opportunity for B2B firms to more effectively engage with prospects.

Bop Design Discusses QR Codes and How B2B Firms Can Use Them

We see more and more businesses utilizing QR codes but there is rarely optimal implementation.

San Diego, CA  September 27, 2012

With mobile browsing reaching 12% of all web related activity in September 2012, businesses are becoming increasingly aware that they need to focus on mobile marketing. Bop Design, a San Diego marketing agency, has been helping more and more B2B businesses build a stronger mobile presence. Bop Design Business Principal, Jeremy Durant, comments, "The trend is toward responsive design. The design of a business' website should respond to the platform being utilized - smart phone, tablet, laptop, etc. It used to be that you had a separate mobile website and main website. With new customer demands, responsive design is needed." Durant discusses how mobile usage and responsive design presents a new way to engage with clients. "We see more and more businesses utilizing QR codes but there is rarely optimal implementation." Bop Design discusses how mobile browsing and QR codes presents an excellent opportunity for B2B firms to more effectively engage with prospects.

What’s a QR Code?
QR Code is “Quick-Response Code.” QR Codes are two-dimensional bar codes that are used to point people to websites, landing pages and other forms of digital content. In most cases, users use a mobile device to scan those codes and once it’s complete, a user is transported to the content specified by that code.

How does a QR Code work?
A business can present an offer such as a coupon through a QR code. A customer can scan this code with their phone. This takes them to a coupon page where they can download it, print it and redeem it.

How are QR Codes misused?
"Too many QR codes just send a scanner to a firm's website and nothing else," says Durant. "Many businesses were just proud to have a QR code, even though it did very little to engage a potential customer." Bop Design strongly encourages businesses to only use a QR code if they can offer something enticing to a prospect.

How can a B2B firm use a QR code?
Many B2B firms have an opportunity to utilize a QR code through print advertising and direct mail. "The best execution of a QR code is when a firm offers a white paper, guide, resource that resonates with their ideal prospective client." A firm can run an advertisement in a magazine with the call to action being to download a resource through the QR code.

Sales Benefit of QR codes?
Print advertisements and direct mail can drive people to a firm's website but many times, a business does not have any way to capture these leads and have the sales team follow up. Durant suggests, "A QR code is best utilized when a QR code scanner must complete a form to access the offer. The form must be short - take minimal time to complete. A completed form coming from a QR code scan can generate quality leads for a sales department."

In the future, consumers will see more and more QR codes. The Los Angeles Times recently reported that QR scans "have soared to 2 million a month, nearly double the rate of last year and up from 80,000 a month in 2009,” making them one of the hottest trends in marketing today. With all these QR codes competing for a customer's attention, it is important for the QR code to be the right offer for the right audience.

About Bop Design

Bop Design is a boutique marketing communications firm headquartered in San Diego with offices also in the New York metro area. We express your business’ values through branding, advertising, design and web design. We also help attract your ideal customer through search engine optimization and search engine marketing. Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.

AMD Partners with BlueStacks To Bring Android Apps To PCs

Intel makes the best PC processors around. That being said, we all can’t afford the $300 Intel demands for their latest processors. That’s why I go with AMD and their very affordable high-quality CPU line. Turns out that my frugality when it comes to CPUs nets me and other AMD CPU users a boatload of Android apps.

AMD and BlueStacks announced a partnership today that will bring 500,000 Android apps to PCs powered by AMD CPUs. The two forces have launched the AMD App Zone where users can grab the virtualization software required to run Android apps on the PC alongside a number of free apps. Most of the apps are games, but there are quite a few general purpose apps as well.

“BlueStacks’ cross-platform innovation bridges the Android and x86 application ecosystems, providing new opportunities for developers and better experiences for users,” said Manju Hegde, corporate vice president, Heterogeneous Applications and Developer Solutions at AMD. “By collaborating with BlueStacks, we are enabling software developers to more easily tap into the full capabilities of AMD’s products, and providing millions of consumers with great experiences as they can now run Android apps on AMD-powered devices.”

It should be noted that the Android apps are only available to users running Windows 7 or Windows 8. Users are also only required to have an AMD CPU to run Android apps.

“As the engine behind the AMD AppZone Player, we are providing a potent combination of award-winning software optimized for AMD’s industry-leading hardware. Consumers can now enjoy their favorite mobile apps on the larger, more immersive screen of their PC,” said Rosen Sharma, CEO of BlueStacks. “With BlueStacks technology, app developers can rest assured their Android apps will run directly on Windows without any code change. We’ve made it easy for all.”

Unfortunately, neither company clarifies if these apps will be modified in any way to be better on the PC. Can users up the resolution of Android apps to take advantage of larger displays on the PC? Will controls be optimized for the PC, or will PC users have to replicate touch movements with the mouse? We’ve reached out to AMD for clarification and will update when we hear back.

UPDATE:

An AMD spokesperson just got back to us. They said that PC users can scale Android apps up to 1920×1080. Unfortunately, it’s not true full screen mode as a window must remain open for key functionalities that are accessed in the window. They also said that AMD has optimized its graphics technologies to make the scaling as smooth as possible.

As for controls, they say that the BlueStacks Layercake technology features support and is optimized for touch, keyboard/mouse, and various movement sensors.

About Zach Walton
Zach Walton is a Writer for WebProNews. He specializes in gaming and technology. Follow him on Twitter, StumbleUpon, Pinterest, and Google+ +Zach Walton

View all posts by Zach Walton →

Malware Infested Twitter Messages Contain Fake Facebook Links

Josh Wolford 
Staff Writer 
 





Twitter users need to be on the lookout for a new round of malware-carrying spam messages that are coming from compromised accounts, possibly even from Twitter profiles they trust. 

If you receive a direct message suggesting that someone has posted or tagged you in a Facebook video, beware. Clicking on the link could infect your computer with malware. According to the Sophos Naked Security blog, the direct messages are not originating from spam accounts, but instead compromised accounts of friends - which makes it even more likely that a careless user could fall victim. 

Although the messages vary, the common thread between all of them is that they contain a "facebook.com/________" link and mention that a video of you has been posted on Facebook. "Your in this facebook.com/________ video, LOL" reads one spam message, while another says "you even see him taping u, that's awful." 

When an unsuspecting user clicks on the link, they are shown a YouTube video player and prompted with a message that says, "and update for YouTube player is needed. It says that it will install Flash Player 10.1 onto your computer, but instead installs "Troj/Mdrop-EML, a backdoor Trojan that can also copy itself to accessible drives and network shares," according to Sophos. 

Of course, clicking on any link in a direct message that links you offsite is risky, and the fact that these messages are coming from trusted sources makes it especially tricky. However, the fact that the messages contain various misspellings and gramatical errors should suggest to the discerning user that they might not be legit.

View All Articles by Josh Wolford

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About the Author:
Josh Wolford is a Writer for SecurityProNews. He likes beer, Sriracha and Cormac McCarthy. Mostly beer. Follow him on Twitter:@joshgwolf Google+: Joshua Wolford StumbleUpon: joshgwolf 

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